Performance isn'tan add-on
The technical stuff shouldn't be something you have to chase later. We take care of it from day one, so you're not juggling multiple agencies just to keep everything covered.
The essentials, built in
Every Square website comes with the fundamentals taken care of. Nothing essential is treated as an optional extra or something to sort out later.
Technical SEO
A clean technical foundation search engines can understand.
- Crawlability
- Indexation control
- Titles and meta descriptions
- Canonical URLs
- XML sitemaps
- Redirect management
- Schema and structured data
- Internal linking
- Semantic HTML
Search
Set up properly so performance can be seen, understood and improved.
- Google Search Console setup
- Visibility monitoring
- Company, portfolio and scheme page foundations
- Clean, readable URL structure
- Duplicate content handling
Speed
Built to feel fast in the real world, not just score well in a test.
- Core Web Vitals
- Page load optimisation
- Responsive images
- Image optimisation
- Caching
- Script and asset optimisation
- Efficient font loading
- CDN compatibility
Analytics
The data to understand how the website is actually working.
- GA4 implementation
- Event tracking
- Conversion tracking
- Brochure download tracking
- Phone and email click tracking
- Form and enquiry tracking
- Campaign and UTM attribution
Accessibility
Usable by more people, and better built as a result.
- Semantic markup
- Keyboard navigation
- Visible focus states
- Colour contrast
- Accessible forms
- Alt text structure
- Reduced motion support
Security and reliability
The part you only notice when it is missing.
- SSL
- Secure hosting
- Daily backups
- Core and plugin updates
- Uptime monitoring
- Technical maintenance